kraftwerk has put theory into practice since 1990. There are no longer borders between on-line and off-line. At kraftwerk communication campaigns always focus on people. Where do we get information? How do we consume it? Which innovations help us get to the customer first? Those who grasp the initiative go further. Over the past years Heimo Hammer and kraftwerk have increasingly been in search of innovation. By working together with national and international partners they have discovered completely new forms of cooperation and utilised synergies.